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Honoring the Female Form: Lonely Model Alongside Italian Carrara Marble

Lonely Lingerie models in Italian Carrara marble

A New Zealand-based lingerie brand is celebrating women of all shapes and sizes.  A stunning new underwear campaign sees models posing alongside classic Italian Carrara marble sculptures.

Lonely Lingerie enlisted photographer and artist Yumna Al-Arashi to shoot models Naomi Shimada, Riya Hamid, and Ayesha McMahon at a classic marble atelier in Carrara, Italy, for its Autumn/Winter 2017 campaign.

Since Ancient Roman times, sculpt depictions of the female form have been carved out of Italian Carrara marble. And the three models look right at home posing next to the statues’ marble curves.

Lonely Lingerie models in Italian Carrara marble

Photo taken by Yumna Al-Arashi for NZ lingerie label, Lonely

The brand prides itself on its honest representations of women. The company explained that ‘modern portrayals of women have never been more unrealistic,’ in comparison to classic works of art.

‘Where once curves, imperfections and realism were celebrated, many representations of women now seek unrealistic and potentially damaging ideals.’ Lonely said in a press release.

Unlike many advertisements found in today’s media, Lonely’s campaign aims to honour the female form rather than depict unobtainable body shames, homogenised ethnicities and cultural backgrounds, and heavily edited and retouched images.

Carrara’s marble has been used to make some of the world’s most famous sculptures, including Michaelangelo’s David and Pieta.

‘I visited an incredible atelier in Carrara. Home to some of the most famous marble quarries on this planet.’ she said of her inspiration behind the shoot.

‘Michelangelo’s hands worked in this town, and its marble has built structures that have withstood the test of time.’

 

Source dailymail.co.uk, lonelylabel.comyumnaaa.com

 

Check our Italian Carrara marble range.