Brazilian Stone ‘Rocks’ Another Big Trade Show in Atlanta

Chris from Nova Stone, representing one of many Brazilian stone companies at the Atlanta Trade Show

Great news for the Brazilian stone industry! Companies from all over Brazil made a large presence at the largest stone event in North America yet again.

Amongst over 70 Brazilian companies and their representatives, was our director Chris van der Linden heading the Nova Stone stand.  Here’s what he had to say about the ever successful trade show of the year, highlighting the Brazilian stone industry:

“Our company Nova Stone received such an overwhelming reaction to our collection of natural stone. It is clear that the entire global market, especially in the Southern Hemisphere, is experiencing a resurgence in natural stone.

The trends for 2019 are definitely forecast towards naturally inspired interiors. There is no doubt in my mind that we will be seeing a lot more Brazilian stones in homes reaching as far as Australia and New Zealand.”

At VSG, our stock of Brazilian stone comes in the form of beautiful Quartzite slabs. Quartzite has a marble-look but is as resilient as granite, making it perfect for a low-maintenance, affordable option for kitchen benchtops, islands and bathrooms.  Browse our Quartzite page for an idea of whats in store and whats to come.

Nova Stone Brazilian Stone at Atlanta Trade Show
Nova Stone Brazilian Stone at Atlanta Trade Show

For any queries on Brazilian stone that you can’t, but want to see in Melbourne – contact us! We strive to source and supply the best natural stone material to Melbourne.

Read more on the Atlanta trade show in the article below sourced from Global Atlanta.

Major events in Atlanta are becoming a key entree for Brazilian companies in the U.S.

 Coming off its successful presence at the poultry and processing expo in January, Brazil last week once again made a big bet on a major Atlanta trade show.

This time, rather than chicken feed and animal proteins, the Brazilian Consulate General in Atlanta was helping firms showcase their stone products at the annual Coverings conference, the largest tile and stone event in North America.

More than 70 Brazilian companies showcased more than 700 types of natural stone materials at the May 8-11 trade show, which  drew  exhibitors from more than 40 countries. 

Brazilian firms enjoyed more than 15,000 square feet of exhibition space dedicated to their country which presented products under one brand umbrella: Brasil Original Stones. Brazilian government agencies were on hand as well: Apex-Brasil promotes the country’s exports in general, while ABIROCHAS is the tile and stone industry association. 

A highly visible presence at the industry’s top event was a no-brainer for Brazil, in part because Brazil’s stone sellers need to understand the preferences of designers, architects, consumers and contractors in a vitally important market. 

This is how the Reinaldo Dantas Sampaio, the president of ABIROCHAS, the Brazilian Association of Dimension Stone Industry, put it in materials written for the show: 

“The event is of fundamental importance for the Brazilian stone industry, since it gathers the major global covering producers and receives visitors from our biggest buyer – the US. Presently, Brazil is the largest supplier of slabs to the American market, which answers for 65 percent of the Brazilian stone export sales. In 2017, Brazilian exported US$1.1 billion, of which $692 million were imported by the U.S.”

Mr. Sampaio said despite the hurdles facing Brazil’s economy, producers are investing in quarrying and treatment technologies to improve sustainability and meet the standards of the U.S., which is experiencing a new wave of construction growth.  

Brazilian slabs are mostly used in countertops for single-family homes, so Mr. Sampaio sees a big opportunity for Brazil to deepen its penetration in the commercial and multi-family segments.